Real Change Happens in the Room ☀️

Live from London: The Solar Energy UK Rooftop Forum.

Today, our Managing Director, Tony Sampson, and Sales Manager, Sam Ridler, are on the ground in London representing Naked Solar at one of the industry’s most critical gatherings.

As a Certified B Corp, we believe that ‘Solar at any cost’ isn’t the goal—’Solar done right’ is. That’s why Tony and Sam are deeply involved in today’s sessions focusing on two of our core pillars:

♻️ Recycling & Circularity: Ensuring the solar revolution doesn’t create a waste problem for future generations. We are pushing for robust end-of-life solutions for every panel we install. 🔍 Supply Chain Transparency: We are committed to ensuring that the technology powering our transition to Net Zero is ethically sourced and free from forced labor.

The Afternoon Agenda: Shaping Policy 🏛️ The conversation shifts this afternoon to the Department for Energy Security and Net Zero (DESNZ) and the Warm Homes Plan.

With Wales recently announcing mandatory rooftop solar for new builds, the policy landscape is shifting fast. We are here to ensure that the voice of high-quality, impartial installers is heard as the UK scales up its rooftop revolution.

Tony and Sam will be bringing these insights back to the South West to ensure our customers—and the developers we partner with—stay ahead of the curve.

Watch this space for a full debrief from the team later this week!

Finance & Growth Director | Certificate in Company Direction (IoD)

Shelley Sampson is a founding member of the Naked Solar team, having played a pivotal role in the company’s evolution from a startup to a leading force in the renewable energy sector since 2010. As the Finance and Growth Director, Shelley combines strategic financial oversight with a deeply rooted passion for ethical business practices.

Expertise & Professional Background

Before dedicating her career to solar energy, Shelley spent several years working within the oil industry. This unique background provides her with a comprehensive understanding of the global energy landscape and the critical importance of the transition to sustainable power.

She studied Business Studies at Leeds Metropolitan University, which laid the foundation for her analytical approach to business scaling and operational excellence.

Leadership & Credentials

Shelley is committed to professional governance and high-level leadership. She attended the prestigious Institute of Directors (IoD), where she earned her Certificate in Company Direction, specialising in:

Strategic Business Growth
Financial Oversight
Corporate Governance
Organisational Leadership

A Customer-First Philosophy

While her title focuses on finance and growth, Shelley’s core mission is centred on the customer experience. Having been involved in the business since its inception, she is a fierce advocate for consumer rights within the renewables industry. She ensures that every Naked Solar client is treated with transparency and respect, overseeing a culture that prioritises high-quality installations and long-term system performance over short-term gains.