National Energy Efficiency Awards 2018

Shelley Sampson is a founding member of the Naked Solar team, having played a pivotal role in the company’s evolution from a startup to a leading force in the renewable energy sector since 2010. As the Finance and Growth Director, Shelley combines strategic financial oversight with a deeply rooted passion for ethical business practices.

Expertise & Professional Background

Before dedicating her career to solar energy, Shelley spent several years working within the oil industry. This unique background provides her with a comprehensive understanding of the global energy landscape and the critical importance of the transition to sustainable power.

She studied Business Studies at Leeds Metropolitan University, which laid the foundation for her analytical approach to business scaling and operational excellence.

Leadership & Credentials

Shelley is committed to professional governance and high-level leadership. She attended the prestigious Institute of Directors (IoD), where she earned her Certificate in Company Direction, specialising in:

• Strategic Business Growth
• Financial Oversight
• Corporate Governance
• Organisational Leadership

A Customer-First Philosophy

While her title focuses on finance and growth, Shelley’s core mission is centred on the customer experience. Having been involved in the business since its inception, she is a fierce advocate for consumer rights within the renewables industry. She ensures that every Naked Solar client is treated with transparency and respect, overseeing a culture that prioritises high-quality installations and long-term system performance over short-term gains.