Solar Trade Association: PV Rooftop, Residential Energy Storage & New Build Working Groups

Solar Trade Association: PV Rooftop, Residential Energy Storage & New Build Working Groups

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Tuesday 22nd January 2019 sees Managing Director, Tony Sampson, head to London for the latest Solar Trade Association working group meetings. At the members only meetings and working groups, key decisions are made on the position the STA takes on important issues while allowing members to network with others in the industry.

Since 1978, the Solar Trade Association (STA) has worked to promote the benefits of solar energy and to make its adoption easy and profitable for domestic and commercial users.

 

New Build Working Group

The STA New Build Working Group leads on increasing deployment of solar PV and solar thermal on new build domestic and commercial buildings. We work with the government, the construction industry and the public to make sure that solar is the key solution to sustainable buildings.

 

PV Rooftop Working Group

The STA PV Rooftop and Storage Working Group leads on the domestic and commercial rooftop market. It discusses cost reductions, stakeholder engagement, impacts of Feed-In-Tariff and Renewable Obligation policy and produces guides to help installers. The group also discusses technical issues surrounding G83, G59, MCS standards and fire safety standards.

 

Residential Energy Storage Working Group

The STA BTM Storage working group aims to responsibly and sustainably grow the residential and commercial storage market by supporting different business models and increasing connections with the broader smart power industry., such as EV’s and smart home appliances. Regulatory  clarity, including the VAT and business rates treatment of storage features heavily in the sessions. The group also discusses deign and installation standard, grid-related issues including charging and metering, aggregation services and the development of new storage-enabling tariffs.

Finance & Growth Director | Certificate in Company Direction (IoD)

Shelley Sampson is a founding member of the Naked Solar team, having played a pivotal role in the company’s evolution from a startup to a leading force in the renewable energy sector since 2010. As the Finance and Growth Director, Shelley combines strategic financial oversight with a deeply rooted passion for ethical business practices.

Expertise & Professional Background

Before dedicating her career to solar energy, Shelley spent several years working within the oil industry. This unique background provides her with a comprehensive understanding of the global energy landscape and the critical importance of the transition to sustainable power.

She studied Business Studies at Leeds Metropolitan University, which laid the foundation for her analytical approach to business scaling and operational excellence.

Leadership & Credentials

Shelley is committed to professional governance and high-level leadership. She attended the prestigious Institute of Directors (IoD), where she earned her Certificate in Company Direction, specialising in:

  • Strategic Business Growth
  • Financial Oversight
  • Corporate Governance
  • Organisational Leadership

A Customer-First Philosophy

While her title focuses on finance and growth, Shelley’s core mission is centred on the customer experience. Having been involved in the business since its inception, she is a fierce advocate for consumer rights within the renewables industry. She ensures that every Naked Solar client is treated with transparency and respect, overseeing a culture that prioritises high-quality installations and long-term system performance over short-term gains.

 

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