Is Elon Musk damaging Tesla?
He’s all over the news, he’s polarising opinion, he’s teamed up with Trump and he’s getting a lot of attention… but what’s the impact of Elon Musk on Tesla?
We’ve heard negative comments about Elon from customers, including some refusals to buy Tesla products. We understand the emotion that Elon’s actions are evoking, we’re also very much aware of the wider Tesla company. We work with their team on an almost daily basis and we know they build great products and care deeply about the environment.
Tesla is a company with a strong identity beyond any single individual. Founded in 2003 by engineers Martin Eberhard and Marc Tarpenning, Tesla’s Electric Vehicles and groundbreaking Home Battery System, Powerwall have revolutionised the automotive and energy industries, setting new standards for performance, technology, and sustainability.
Elon Musk initially invested in Tesla in 2004 when the company was 6 months old, he now owns 20.06% of Tesla Shares, resigned as Chairman in 2018 after a lawsuit about a tweet he made and is currently CEO overseeing Tesla’s product development.
Whilst many Naked Solar customers disagree with the ethics of Tesla’s CEO, they separate product from person and choose the Tesla Powerwall for it’s market-leading features, incredible value and contribution to a sustainable future.
Since the launch of the Powerwall 1 in 2015, we have closely collaborated with Tesla employees. They are an exceptional team, united by a shared passion for shaping a cleaner future, supporting Tesla’s mission to ‘accelerate the world’s transition to sustainable energy‘.
A Snapshot of the Battery Storage market
Naked Solar deliver on our promise of informed choice for all Solar customers. Every customer has different needs and desires so we’re here to help you choose what’s right for you. Here’s some of the latest Battery Storage systems that Naked Solar customers have chosen.
Tesla Powerwall 3
Whilst we’ve heard some recent reservations around supporting the Tesla brand, roughly 80% of our customers opt for Tesla Powerwall 3’s market-leading capabilities and lowest price/kWh of any battery on the market.
Key Features
✅ Industry leading output power (11kW) comfortably handles high-load household items, like EV Chargers, Heat Pumps and Electric Showers.
✅ Easy to increase capacity with no worries of DNO limitation through innovative Powewall 3 Expansion Packs.
✅ Built-In Solar Inverter for a neater look, maximised efficiency and reduced installation price – more of your money goes on the battery.
Sigenergy Sigenstor
We installed our first batch of this new-to-market battery storage technology in January 2025, so far we’re impressed. The Sigenergy SigenStor’s modular design allows for flexible capacity and scalability, proving popular with customers who would consider expanding their system at a later date.
Key Features
✅ It’s modular design allows capacity to be added simply. A scalable solution of 5-48 kWh by stacking modular units and up to 2,400 kWh by linking inverters
✅ AI algorithms can analyse energy consumption patterns, weather forecasts, and grid conditions to maximise Solar potential.
✅ Full home backup available as an optional extra.
Fox ESS
The budget-friendly Fox ESS has proved to be a real hit with customers for it’s compact design, flexible configuration and reliable performance. For those looking for a quicker payback period on their investment, the Fox should certainly be considered a front-runner!
Key Features
✅ Modular design architecture makes adding storage capacity simple.
✅ Compact design is perfect for installations with limited space.
✅ Low investment Solar Battery Storage option.
Huawei Luna
Global technology giants Huawei’s battery storage offering, the Luna, combines advanced “smart string” optimisation with flexibility to cover your desired capacity, backed with a 10 year warranty.
Key Features
✅ Optional Solar Panel Optimisers independently manage each panel to maximise Solar generation.
✅ Flexible design architecture allows modules to be added simply.
✅ The Luna is the only battery storage solution, that has the capability to discharge it’s maximum output down just a single phase, within a three phase site – excellent option if your three phases are imbalanced.
GivEnergy All-In-One
Whilst relative newbies to the solar battery storage market, Bristish-owned battery storage manufacturer GivEnergy has proved to be a popular budget solution for UK homeowners. GivEnergy offer a range of storage solutions to meet customer capacity demands, and the GivEnergy app offers detailed monitoring allowing you to maximise Solar potential.
Key Features
✅ Smart grid integration allows users to take advantage of Solar Grid Trading opportunities.
✅ GivEnergy All-in-one provides whole home backup in the case of power outages.
✅ “Eco Mode” allows you to dynamically charge and discharge your batteries to minimise grid import costs.
Myenergi Libbi
Another front runner in the UK battery storage market, the modularly designed ‘Libbi’ aims to give homeowners ultimate control of their energy independence.
Key Features
✅ Choose between 5kWh, 10kWh, 15kW or 20kWh battery.
✅ Seamless integration with other Myenergi products – Zappi (EV Charger) and Eddi (Immersion Diverter).
✅ Intelligent grid charging capabilities to help you make the most of overnight electricity tariffs with Solar Grid Trading.
For a comprehensive comparison of popular Battery Storage otpions – get fully informed with our helpful ‘6 Watts? of Solar Storage’ guide where you can compare many of today’s popular Solar Battery Storage systems.
Considering Battery Storage?
We’ve helped thousands of customers across the South West take back control of their energy bills with Solar and Battery Storage, and we’d be delighted to help you too.
